Our Market Research Analytics
provide insights about products, pricing and customers with the help of market research data.
Understanding the market
Understanding customer needs and customer behaviour: (new) customer trends, identifying market opportunities (gap analysis).
Optimisation of products and portfolios through advanced Conjoint methods.
Analysing the customer journey. Understanding the drivers behind NPS scores and loyalty levers.
Supporting the development of pricing strategies and tactics through a variety of tools and processes: measuring price elasticity, identifying optimum price points to maximise revenue and profit, and promo optimisation.
Identifying the target market
The critical steps of the development of a marketing strategy: defining the Customer segmentation, establishing sales targets, developing strategies for upsell/cross-sell and minimising customer churn.
Forecasting volumes in case of (new) product uptake, from launch to peak share and other scenarios.